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Facebook Holds Sensitive Personal Data on 40% of EU Population

The Infinite Brief
According to a recently published study by researchers at the University Carlos III of Madrid, Facebook labels over 73 percent of its EU users with interests linked to sensitive personal data, which corresponds to roughly 40 percent of the overall EU population.

The study concluded that Facebook is, “commercially exploiting sensitive personal data for advertising purposes,” which is forbidden by the new GDPR, and punishable with fines equal to 4 percent of the company’s annual global turnover.

The EU’s massive General Data Protection Regulation will go into effect on May 25, which introduces much harsher restrictions regulating how businesses can use and store the personal data of their customers. This will greatly affect foreign tech companies that operate within the EU, since they cannot use personal data as freely and as lucratively as they used to.

Under GDPR, Facebook must get explicit consent from their users in order to use their data in this manner.

Originally posted on TheNextWeb.com

The EU’s massive General Data Protection Regulation (GDPR) will go into effect on May 25, which introduces harsher restrictions on how businesses can use and store the personal data of their customers. This will greatly affect foreign tech companies that operate within the EU, since they cannot use personal data as freely and as lucratively as they used to.

See the original article at https://thenextweb.com/eu/2018/02/20/facebook-holds-personally-identifiable-data-on-40-of-eu-population/

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