Personal Privacy

GM Collected Radio-Listening Data on 90,000 Cars For the Purpose of Marketing

The Infinite Brief
GM said at an advertising conference recently that they monitored the radio station choices of drivers and passengers in 90,000 cars for months late last year.

The monitoring was opt-in for car owners, according to WARC, an advertising firm that wrote a report on the “experiment,” carried out from November 2017 to January 2018.

By matching audio feeds from AM, FM, and digitally-driven XM, the Detroit-based automotive enterprise hopes to use, and align, radio cues with consumer behavior.

Curated from Jalopnik

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