Personal Privacy

Your Apps are Tracking You, Even After They Are Uninstalled

The Infinite Brief
Companies that cater to app makers have found ways to game both iOS and Android, enabling them to determine which users have uninstalled a given piece of software lately, making it easy to pelt the departed with ads aimed at winning them back.

Adjust, AppsFlyer, MoEngage, Localytics, and CleverTap are among the companies that offer uninstall trackers, usually as part of a broader set of developer tools.

Their customers include T-Mobile US, Spotify Technology, and Yelp.

Curated from Bloomberg

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