Apple CEO Tim Cook has called on the US government to introduce new tools to help users control the online data collected about their lives.
Writing in an op-ed for Time magazine, Cook said consumers should have the power to “delete their data on demand, freely, easily and online, once and for all.”
“Consumers shouldn’t have to tolerate another year of companies irresponsibly amassing huge user profiles, data breaches that seem out of control and the vanishing ability to control our own digital lives,” writes Cook. “This problem is solvable — it isn’t too big, too challenging or too late.”
In the op-ed, Cook calls on the FTC to create a “data-broker clearinghouse” — a central facility where companies that collect and sell personal information would have to register their activities.