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39% of Prime Day Shoppers Won’t Buy Alexa Products Due to Privacy Concerns

The Infinite Brief
Thirty-nine percent of 1,000 expectant Prime Day shoppers polled by PCMag between May 28 and May 31 said recent privacy issues will discourage them from purchasing Alexa-enabled products.

The finding comes after reports that Amazon employs thousands of people around the world to listen to Alexa voice recordings to identify human speech the virtual assistant doesn’t understand.

Amazon says this human element helps Alexa get better at its job.

“For example, this information helps us train our speech recognition and natural language understanding systems, so Alexa can better understand your requests, and ensure the service works well for everyone,” an Amazon spokesperson reportedly said.

Curated from PCMag

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