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Facebook Usage Plummeting After Privacy Scandals

The Infinite Brief
Since April 2018, the first full month after news of the Cambridge Analytica scandal broke, actions on Facebook such as likes, shares and posts have dropped by almost 20%, according to the business analytics firm Mixpanel.

Taking that month as a baseline, total actions fell by more that 10% within a month, recovered a bit over the summer and then fell again over the autumn and winter of 2018.

This month a market research firm, eMarketer, reported a decline in Facebook usage in the US, saying the typical Facebook user spent 38 minutes a day on the site, down from 41 minutes in 2017.

Curated from The Guardian

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