Personal Privacy

More Than 70% of Smartphone Apps Share Your Personal Data with Third-Parties, Research Shows

The Infinite Brief
More than 70 percent of smartphone apps are reporting personal data to third-party tracking companies like Google Analytics, the Facebook Graph API or Crashlytics.

A study that analyzed over 5000 apps found that 70% connected to at least one tracker, with 15 connecting to five or more trackers.

Research discovered 598 internet sites likely to be tracking users for advertising purposes, including social media services like Facebook, large internet companies like Google and Yahoo, and online marketing companies under the umbrella of internet service providers like Verizon Wireless.

One in every four trackers harvested at least one unique device identifier, such as the phone number or its device-specific unique 15-digit IMEI number.

Curated from The Conversation

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