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Disney is Using Facial Recognition in Theaters to Determine When You’re Laughing During the Film

The Infinite Brief
The Walt Disney Company is using AI to determine how much audiences enjoy every single moment of their films.

Disney’s research team calls their new algorithm “factorized variational autoencoders” (FVAEs).

They claim the technology is so effective at recognizing complex expressions that, after analyzing a single audience member’s face for about ten minutes, it can even predict that face’s future expressions throughout the remainder of a film.

In order to build a dataset of millions of facial landmarks to feed into a neural network, researchers used infrared cameras to film the audiences of 150 showings of nine movies.

Curated from Gizmodo

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