Ford has made a deal with insurer Allstate to share customer driving data and plans to issue a loyalty credit card tied into its rewards program.
Ford has already partnered with insurance companies in regional programs aimed at assessing how customers drive, using the collected information to adjust policies.
Originally, this involved devices installed with the customer’s consent that transmitted telemetric data back to home base. Later versions were able to use on-board systems in conjunction with a downloadable app.
Now, with connected cars becoming the norm, Allstate says it can just get the information directly from vehicles via manufacturer data centers.